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← 品牌目錄
分類名稱
Odlo

匯出圖表

逐張下載 PNG,或建立包含逐年證據與市場問題的分析簡報。圖片使用目前顯示的分類語言。

PNG 圖表 4 / 0 已選

匯出結果

選擇圖表與匯出方式,完成後可在此檢視簡報與下載 PNG。

4 張 PNG
下載來源 JSON ↓
已取得品牌頁
130 個導覽項目
選單層級已核對
桌面選單已抽查

型錄歷史

7 個年份有導覽樹

逐年對照來源快照與選單結構。每列底色表示該入口占整理後項目的比例,順序沿用來源。左右捲動查看所有年份 →

數字怎麼讀

「導覽項目」已拆開自造容器並移除裝飾項目;「原始擷取」保留擷取時的數量,細線比較各年的原始擷取數。兩者都不是商品數量。

逐年變化:每一列比對「這一年」與「前一個有導覽樹的年份」。標籤與連結相同、只換了路徑的項目算成「移動」;已有英文名稱對照的分類會跨語言連續比對;未確認的名稱不強行合併。

2020-04-02
101導覽項目
11 個入口 · 3 層結構
原始擷取 103 項
  1. ODLO1
  2. Store locator1
  3. Men26
  4. Women29
  5. Kids9
  6. Technologies15
  7. About Us9
  8. Help8
  9. Wishlist1
  10. Sign In1
  11. Bag (0)1
2021-06-01
116導覽項目
12 個入口 · 3 層結構
原始擷取 118 項
  1. ODLO1
  2. Store locator1
  3. Men32
  4. Women33
  5. Kids8
  6. Blog2
  7. Technologies16
  8. About Us9
  9. Help11
  10. Wishlist1
  11. Sign In1
  12. Bag (0)1
2022-07-04
103導覽項目
103 個入口 · 1 層結構
原始擷取 126 項
  1. Women1
  2. Apparel1
  3. Apparel1
  4. Base layers1
  5. Underwear1
  6. Sports bras1
  7. T-shirts & polos1
  8. Shorts1
  9. Pants & tights1
  10. Mid layers & longsleeves1
  11. Jackets & vests1
  12. Socks1
  13. Headwear & gloves1
  14. Other accessories1
  15. All1
  16. Sports1
  17. Running1
  18. Cycling1
  19. Hiking1
  20. Out/living1
  21. Training1
  22. Ski & snow1
  23. Cross-country skiing1
  24. Technologies1
  25. Active Spine1
  26. Ceramicool1
  27. Chill-Tec1
  28. Dual Dry waterproof1
  29. F-Dry1
  30. Linencool1
  31. ZeroScent1
  32. Featured1
  33. Bestsellers1
  34. Base layers guide1
  35. Jacket guide1
  36. Merino1
  37. X-Alp1
  38. Run easy1
  39. Ride easy1
  40. Zeroweight running1
  41. Eco apparel1
  42. Summer collection1
  43. Men1
  44. Apparel1
  45. Base layers1
  46. Underwear1
  47. T-shirts & polos1
  48. Shorts1
  49. Pants & tights1
  50. Mid layers & longsleeves1
  51. Jackets & vests1
  52. Socks1
  53. Headwear & gloves1
  54. Other accessories1
  55. All1
  56. Running1
  57. Cycling1
  58. Hiking1
  59. Out/living1
  60. Training1
  61. Ski & snow1
  62. Cross-country skiing1
  63. Active Spine1
  64. Ceramicool1
  65. Chill-Tec1
  66. Dual Dry waterproof1
  67. F-Dry1
  68. Linencool1
  69. ZeroScent1
  70. Bestsellers1
  71. Base layers guide1
  72. Jacket guide1
  73. Merino1
  74. X-Alp1
  75. Run easy1
  76. Ride easy1
  77. Zeroweight running1
  78. Eco apparel1
  79. Summer collection1
  80. Kids1
  81. Products1
  82. Products1
  83. Clothing1
  84. Accessories1
  85. All1
  86. Hiking & outdoor1
  87. Ski & snow1
  88. Community1
  89. Keep going1
  90. Keep going1
  91. Hike1
  92. Ride1
  93. Run1
  94. Ski1
  95. Train1
  96. Tech corner1
  97. Tech corner1
  98. Impact1
  99. Impact1
  100. Odlo give back1
  101. Social Responsibility1
  102. Sustainability1
  103. Be aware of what you wear1
2023-10-04
111導覽項目
5 個入口 · 3 層結構
原始擷取 111 項
  1. Women27
  2. Men26
  3. Kids12
  4. Stories20
  5. Sale26
2024-11-06
132導覽項目
132 個入口 · 1 層結構
原始擷取 149 項
  1. Women1
  2. Women1
  3. Clothing1
  4. Clothing1
  5. Base Layer & Functional Underwear1
  6. Underwear1
  7. Sports Bras1
  8. T-Shirts & Polos1
  9. Mid Layers & Long-Sleeve Shirts1
  10. Jackets & Vests1
  11. Pants & Tights1
  12. Shorts1
  13. Beanies & Gloves1
  14. Socks1
  15. All1
  16. Sport Type1
  17. Running1
  18. Trail running1
  19. Hiking1
  20. Cycling1
  21. Training1
  22. Ski & Snow1
  23. Cross-country skiing1
  24. Featured1
  25. Bestsellers1
  26. Merino1
  27. Environmentally friendly materials1
  28. Member Benefits1
  29. #TheresMoreOutThere1
  30. Base layer1
  31. Base layer1
  32. Thermal and ski underwear1
  33. Lightweight functional underwear1
  34. Merino Base layer1
  35. Performance Base Layer1
  36. Active Base Layer1
  37. Base Layer Shop1
  38. Men1
  39. Men1
  40. Clothing1
  41. Base Layer & Functional Underwear1
  42. Underwear1
  43. T-Shirts & Polos1
  44. Mid Layers & Long-Sleeve Shirts1
  45. Jackets & Vests1
  46. Pants & Tights1
  47. Shorts1
  48. Beanies & Gloves1
  49. Socks1
  50. All1
  51. Running1
  52. Trail running1
  53. Hiking1
  54. Cycling1
  55. Training1
  56. Ski & Snow1
  57. Cross-country skiing1
  58. Bestsellers1
  59. Merino1
  60. Environmentally friendly materials1
  61. Member Benefits1
  62. #TheresMoreOutThere1
  63. Base layer1
  64. Thermal and ski underwear1
  65. Lightweight functional underwear1
  66. Merino Base Layer1
  67. Performance Base Layer1
  68. Active Base Layer1
  69. Base Layer Shop1
  70. Kids1
  71. Kids1
  72. Clothing1
  73. Base Layer & Functional Underwear1
  74. Mid Layers & Long-Sleeve Shirts1
  75. Accessories1
  76. All1
  77. Hiking1
  78. Ski & Snow1
  79. Cross-country skiing1
  80. Odlo x Janus1
  81. Discover1
  82. Stories1
  83. Stories1
  84. Keep going1
  85. Keep going1
  86. Running1
  87. Hiking1
  88. Cycling1
  89. Training1
  90. Ski1
  91. All1
  92. Impact1
  93. Impact1
  94. Sustainability1
  95. Social Commitment1
  96. All1
  97. Guides1
  98. Guides1
  99. Performance Base Layers1
  100. Functional Jackets1
  101. 3-Layer Principle1
  102. Winter Running Jackets1
  103. Winter Running Apparel1
  104. All1
  105. Discover1
  106. Sale1
  107. Sale1
  108. Women1
  109. Base Layer & Functional Underwear1
  110. Underwear1
  111. Sports Bras1
  112. T-Shirts & Polos1
  113. Mid Layers & Long-Sleeve Shirts1
  114. Jackets & Vests1
  115. Pants & Tights1
  116. Shorts1
  117. Beanies & Gloves1
  118. Socks1
  119. All1
  120. Men1
  121. Base Layer & Functional Underwear1
  122. Underwear1
  123. T-Shirts & Polos1
  124. Mid Layers & Long-Sleeve Shirts1
  125. Jackets & Vests1
  126. Pants & Tights1
  127. Shorts1
  128. Beanies & Gloves1
  129. Socks1
  130. All1
  131. Kids1
  132. All1
2025-02-01
137導覽項目
137 個入口 · 1 層結構
原始擷取 154 項
  1. Women1
  2. Women1
  3. Base layer1
  4. Base layer1
  5. Thermal and ski underwear1
  6. Lightweight functional underwear1
  7. Merino Base layer1
  8. Performance Base Layer1
  9. Active Base Layer1
  10. Clothing1
  11. Clothing1
  12. Base Layer & Functional Underwear1
  13. Underwear1
  14. Sports Bras1
  15. T-Shirts & Polos1
  16. Mid Layers & Long-Sleeve Shirts1
  17. Jackets & Vests1
  18. Pants & Tights1
  19. Shorts1
  20. Beanies & Gloves1
  21. Socks1
  22. All1
  23. Sport Type1
  24. Ski & Snow1
  25. Cross-country skiing1
  26. Running1
  27. Hiking1
  28. Cycling1
  29. Training1
  30. Trail running1
  31. Featured1
  32. New Arrivals1
  33. Merino1
  34. Environmentally friendly materials1
  35. Collective Voices Capsule1
  36. Odlo x Engadin Skimarathon1
  37. #TheresMoreOutThere1
  38. Sale1
  39. Men1
  40. Men1
  41. Base layer1
  42. Thermal and ski underwear1
  43. Lightweight functional underwear1
  44. Merino Base Layer1
  45. Performance Base Layer1
  46. Active Base Layer1
  47. Clothing1
  48. Base Layer & Functional Underwear1
  49. Underwear1
  50. T-Shirts & Polos1
  51. Mid Layers & Long-Sleeve Shirts1
  52. Jackets & Vests1
  53. Pants & Tights1
  54. Shorts1
  55. Beanies & Gloves1
  56. Socks1
  57. All1
  58. Ski & Snow1
  59. Cross-country skiing1
  60. Running1
  61. Hiking1
  62. Cycling1
  63. Training1
  64. Trail running1
  65. New Arrivals1
  66. Merino1
  67. Environmentally friendly materials1
  68. Collective Voices Capsule1
  69. Odlo x Engadin Skimarathon1
  70. #TheresMoreOutThere1
  71. Sale1
  72. Kids1
  73. Kids1
  74. Clothing1
  75. Base Layer & Functional Underwear1
  76. Mid Layers & Long-Sleeve Shirts1
  77. Accessories1
  78. All1
  79. Ski & Snow1
  80. Cross-country skiing1
  81. Hiking1
  82. Adventurer Collection1
  83. Odlo x Janus1
  84. Sale1
  85. Discover1
  86. Stories1
  87. Stories1
  88. Keep going1
  89. Keep going1
  90. Running1
  91. Hiking1
  92. Cycling1
  93. Training1
  94. Ski1
  95. All1
  96. Impact1
  97. Impact1
  98. Sustainability1
  99. Social Commitment1
  100. All1
  101. Guides1
  102. Guides1
  103. Performance Base Layers1
  104. 3-Layer Principle1
  105. Functional Jackets1
  106. Cross-Country Skiing Outfit1
  107. Winter Running Jackets1
  108. Winter Running Apparel1
  109. All1
  110. Discover1
  111. Sale1
  112. Sale1
  113. Women1
  114. Base Layer & Functional Underwear1
  115. Underwear1
  116. Sports Bras1
  117. T-Shirts & Polos1
  118. Mid Layers & Long-Sleeve Shirts1
  119. Jackets & Vests1
  120. Pants & Tights1
  121. Shorts1
  122. Beanies & Gloves1
  123. Socks1
  124. All1
  125. Men1
  126. Base Layer & Functional Underwear1
  127. Underwear1
  128. T-Shirts & Polos1
  129. Mid Layers & Long-Sleeve Shirts1
  130. Jackets & Vests1
  131. Pants & Tights1
  132. Shorts1
  133. Beanies & Gloves1
  134. Socks1
  135. All1
  136. Kids1
  137. All1
2026-09-04
130導覽項目
5 個入口 · 3 層結構
原始擷取 130 項
  1. Women31
  2. Men30
  3. Kids11
  4. Outlet35
  5. Explore23

主選單存續

每一列是曾經出現過的第一層入口,格子是那一年該入口底下的項目數,底色深淺是占當年全部項目的比例。空格代表那一年沒有這個入口(或名稱不同);已確認的英文分類名稱會跨語言合併;不同上層的分類保留各自位置。

偏差統計

20202026 · 7 / 7 個年份有導覽樹 · 6 列比較。涵蓋全部資料年份。

每一列比對範圍內相鄰兩個有導覽樹的年份;若中間缺年,會標示跨年比較。
保留率=前一年的項目有多少在下一年仍在同一路徑。
汰換率=新增加移除占兩年項目聯集的比例。
入口延續=兩年共有的第一層入口占聯集的比例。

最大變動概覽

汰換率最高的比較區間2025 2026
137130導覽項目
2025 至 2026 最大變動指標汰換率 99%;保留率 2%;入口延續 5%。每條長條以 0 至 100% 顯示。0%25%50%75%100%汰換率99%保留率2%入口延續5%
採集訊號
擷取方式改變
下載圖表資料 JSON ↓
比較項目保留率汰換率入口延續新增 / 移除 / 移動層數採集訊號
2020202110111690%28%92%25 / 10 / 03
202120221161033%97%6%96 / 109 / 33 → 1
202220231031113%99%5%108 / 100 / 01 → 3擷取方式改變來源語系路徑改變(根 → gb)
202320241111325%98%10%127 / 106 / 03 → 1擷取方式改變來源語系路徑改變(gb → 根)
2024202513213795%12%86%11 / 6 / 01
202520261371302%99%5%127 / 134 / 01 → 3擷取方式改變

逐年變化

比較新增頂層移除頂層新增移除移動保留
20202021Blog2510091
20212022AccessoriesActive SpineAllApparelBase layersBase layers guideBe aware of what you wearBestsellersCeramicoolChill-TecClothingCommunityCross-country skiingCyclingDual Dry waterproofEco apparelF-DryFeaturedHeadwear & glovesHikeHikingHiking & outdoorImpactJacket guideJackets & vestsKeep goingLinencoolMerinoMid layers & longsleevesOdlo give backOther accessoriesOut/livingPants & tightsProductsRideRide easyRunRun easyRunningShortsSkiSki & snowSocial ResponsibilitySocksSportsSports brasSummer collectionSustainabilityT-shirts & polosTech cornerTrainTrainingUnderwearX-AlpZeroScentZeroweight runningAbout UsBag (0)BlogHelpODLOSign InStore locatorWishlist9610934
20222023SaleStoriesAccessoriesActive SpineAllApparelBase layersBase layers guideBe aware of what you wearBestsellersCeramicoolChill-TecClothingCommunityCross-country skiingCyclingDual Dry waterproofEco apparelF-DryFeaturedHeadwear & glovesHikeHikingHiking & outdoorImpactJacket guideJackets & vestsKeep goingLinencoolMerinoMid layers & longsleevesOdlo give backOther accessoriesOut/livingPants & tightsProductsRideRide easyRunRun easyRunningShortsSkiSki & snowSocial ResponsibilitySocksSportsSports brasSummer collectionSustainabilityT-shirts & polosTech cornerTechnologiesTrainTrainingUnderwearX-AlpZeroScentZeroweight running10810003
20232024#TheresMoreOutThere3-Layer PrincipleAccessoriesActive Base LayerAllBase Layer & Functional UnderwearBase Layer ShopBase layerBestsellersDiscoverFeaturedFunctional JacketsPerformance Base LayersGuidesPants & TightsImpactJackets & VestsKeep goingClothingRunningLightweight functional underwearMerinoMerino Base LayerMid Layers & Long-Sleeve ShirtsBeanies & GlovesSustainabilityOdlo x JanusPerformance Base LayerCyclingShortsSkiSki & SnowCross-country skiingSocksSocial CommitmentSports BrasSport TypeT-Shirts & PolosThermal and ski underwearTrail runningTrainingEnvironmentally friendly materialsUnderwearMember BenefitsHikingWinter Running ApparelWinter Running Jackets12710605
20242025Adventurer CollectionCollective Voices CapsuleCross-Country Skiing OutfitNew ArrivalsOdlo x Engadin SkimarathonBase Layer ShopBestsellersMember Benefits1160126
20252026ExploreOutlet#TheresMoreOutThere3-Layer PrincipleAccessoriesActive Base LayerAdventurer CollectionAllBase Layer & Functional UnderwearBase layerCollective Voices CapsuleDiscoverFeaturedFunctional JacketsPerformance Base LayersGuidesPants & TightsImpactJackets & VestsKeep goingClothingCross-Country Skiing OutfitRunningLightweight functional underwearMerinoMerino Base LayerMid Layers & Long-Sleeve ShirtsBeanies & GlovesSustainabilityNew ArrivalsOdlo x Engadin SkimarathonOdlo x JanusPerformance Base LayerCyclingSaleShortsSkiSki & SnowCross-country skiingSocksSocial CommitmentSports BrasSport TypeStoriesT-Shirts & PolosThermal and ski underwearTrail runningTrainingEnvironmentally friendly materialsUnderwearHikingWinter Running ApparelWinter Running Jackets12713403
搬移到別條路徑的項目 3

同一個標籤與連結在兩年之間換了位置,記成一次「移動」,不拆成一增一減。只有兩邊各只有一個相符項目時才配對;配不起來的仍然照實記成新增與移除。

20212022 · 3

  • KidsProductsAccessories Accessories
  • KidsProductsClothing Clothing
  • KidsProducts Products

多年份比較

選取至少兩個年份,依時間並排;最早年份作為共同基準。各欄標示相較基準的新增與移動,移除項目列於欄底。搜尋與展開操作套用所有年份。

比較年份 · 已選 2
20202026新增 127移除 98移動 0保留 3
比較基準

2020

101 個導覽項目
比較基準
相較 2020

2026

130 個導覽項目
移除項目98
資料說明與下載

同一個品牌不同年份可能存到不同語系或區域首頁;標籤整批不同時,先比對各年的來源網址,再判讀是不是改版。舊年份的版型常常不是今天的版型,品牌解析器在那些年會退回通用擷取,項目數自然較少。

下載歷史 JSON ↓